E-commerce operations · E-commerce
New product listing
Take a new product from supplier data to a live product page with the right specs, photos, price and stock. The supplier fills in the product data through a shared link, and nothing is published until the listing is approved.
- Duration: 1 to 3 weeks
- How often: For every new product
- Steps: 9 steps
- AI agents: 1 AI agent
- Approvals: 1 approval
Free plan, no credit card needed.
What changes with this template
Without it
Product data arrives in supplier spreadsheets with half the attributes missing.
Someone writes every product description from scratch.
Products go live with the wrong price or before the stock has arrived.
Customer service learns about a new product from the first customer question.
With it
The supplier fills in the same attributes for every product through one shared link.
An AI agent drafts the copy from checked product data, and the content editor checks the facts.
The listing stays unpublished until the e-commerce lead approves price, stock and images.
Customer service is briefed in the same step that publishes the listing.
The template, step by step
Each step says who does it: someone on your team, an AI agent, or the client through a shared link. An approval keeps every later step locked until it is given.
- Done by your team
- Done by an AI agent
- Done by the client, through a shared link
Starts when
The buyer confirms a new product for the range. The merchandiser starts a run with the product name, supplier and planned launch date.
- 1
Set up the product and share the supplier link
Day 1Merchandiser · Team
Record the product, its supplier and the launch date, and email the supplier the shared run link, naming the product it is for.
Checklist
- Product and supplier confirmed
- Shared link sent to the supplier
Fields to fill in
- Product name (required)
- Supplier SKU (required)
- Planned launch date (required)
- 2
Fill in the product data
Days 1 to 5Supplier contact · Shared link
Through the shared link, the supplier enters materials, dimensions, weight, care or usage instructions and the barcode, and shares links to the product images and safety information.
Checklist
- Dimensions and weight entered
- Care or usage instructions entered
Fields to fill in
- Materials, dimensions and weight (required)
- Barcode (EAN or UPC) (required)
- Link to the supplier's product images (required)
- Link to the safety and compliance information
- 3
Check the product data against the sample
Week 1Merchandiser · Team
Compare the supplier data with the sample and your required attributes. If something is missing or wrong, mark the run blocked and note what.
Checklist
- Data matches the sample
- Every required attribute filled in
- Barcode is valid
Fields to fill in
- Missing or wrong data
- 4
Photograph the product
Week 1Photographer · Team
Shoot the sample to your image standard, edit the images and share the link to the final set.
Checklist
- Front, back and detail shots
- Background and size match your standard
- File names follow the SKU
Fields to fill in
- Link to the final images (required)
- 5
Draft the product copy
Week 2Product copywriter · AI agent
The product copywriter turns the checked product data into a product title, description, bullet points and search keywords, following the tone and format in its instructions.
Fields to fill in
- Draft product title (required)
- Draft description and bullet points (required)
- Search keywords
Checked by: The content editor checks every fact against the product data in step 6, and the e-commerce lead approves the listing in step 8.
- 6
Edit the copy and build the listing
Week 2Content editor · Team
Check every fact in the draft against the product data, correct the tone, and build the listing in your store as a draft with category, variants and filters.
Checklist
- Facts match the product data
- Category and filters set
- Variants and sizes correct
Fields to fill in
- Link to the draft listing (required)
- 7
Set the price and check the margin
Hidden from the shared linkWeek 2Merchandiser · Team
Enter the selling price, check the margin against your target, and confirm the stock has arrived in the warehouse.
Checklist
- Margin meets the target
- Stock received and available to sell
Fields to fill in
- Selling price (required)
- Margin in % (required)
- 8
Approve the listing
Hidden from the shared linkWeek 3E-commerce lead · Team
Check the draft listing on desktop and mobile: title, images, copy, price, stock and delivery information.
Checklist
- Images and copy correct
- Price and margin approved
- Shows correctly on mobile
Approval: The product is not published until the e-commerce lead approves the listing.
- 9
Publish and brief customer service
Launch dayContent editor · Team
Publish the listing, check the live page and send customer service the key facts about the product.
Checklist
- Listing published
- Live page checked
- Customer service briefed
Fields to fill in
- Link to the live product page (required)
Done when
The product page is live with checked specs, photos, price and stock, and customer service knows the product.
Make it yours. Rename steps, change owners and add checklist items, fields or approvals. The template is a starting point for the way your team works.
The AI agents in this template
An agent only works on its own steps, and a person on your team checks what it did. Anything an agent writes to a connected app waits for approval unless you allow it.
Product copywriter
Turns the checked product data into a first product title, description and search keywords.
What it does
- Reads the product data the supplier filled in and the merchandiser's check
- Follows the tone and format in its step instructions
- Writes the title, description, bullet points and keywords into its step
- Completes its step, so the content editor can start
Checked by: The content editor checks every fact against the product data in step 6, and the e-commerce lead approves the listing in step 8.
Questions this template answers
Ask every supplier for the same attributes in one place, and make missing data visible before anyone starts on the page. In step 2 the supplier fills in the product data through a shared link, and in step 3 the merchandiser marks the run blocked and notes what is missing.
Let AI write only from product data your team has checked, and have a person check every fact. In step 5 the product copywriter drafts the title, description and keywords, and in step 6 the content editor checks them against the product data.
Make publishing depend on one person checking the finished listing. Step 8 is an approval gate: the product cannot be published until the e-commerce lead approves images, copy, price and stock.
Record the selling price and margin before the listing is approved, not after the first sales. Step 7 records the price and margin against your target, and the e-commerce lead approves both at the gate in step 8.
Shoot every product to one image standard and check it before the listing is built. Step 4 gives the photographer the same shot list, background and naming rules for every product.
Brief customer service as part of the launch, not when the first customer question comes in. Step 9 publishes the listing and ticks off the customer service briefing in the same step.
Run this workflow in OKiDO
Set up the steps, owners and approvals once, then start a run for every new case.